2 Million Blossoms wins funding in ASU’s Ashton Family Venture Challenge

This December, 2 Million Blossoms was awarded a $10,000 grant as winner of the Ashton Family Venture Challenge at Arizona State University during their Demo Day pitch competition. Each year, this program awards thousands of dollars toward entrepreneurs with clear-sighted and innovative business ventures.

With over forty competitors, the judges selected our editor and founder, Kirsten Traynor, for her passionate leadership and her strong business plan.

“I know there is a huge number of pollinator enthusiasts out there,” she says in a recent interview with the 2MB team, featured in this winter’s issue. She proposes to use this grant toward improving the website, making it more of a pollinator resource. “Readers can expect more articles, more how-to advice, and more videos.”

In addition, she also plans to use the grant to help create a subscriber management database to better market the magazine. Many of our current readers are beekeepers, gardeners, and scientists. Traynor hopes to broaden the magazine’s reach to include the average person who may want to learn more or help, but doesn’t know where to start.

“Protecting pollinators has become a booming business. People want to help but they don’t know how,” Traynor said in her five-minute pitch video to the judges. Reaching these new subscribers would encourage greater conversation around pollinators and habitat preservation, and increase conservation efforts.

As the year comes to a delightful end with this grant award, we’re looking forward to the future. At 2MB, we want to continue creating informative and inspiring content for our readers while protecting our wonderful pollinators in brighter and broader ways.

Read more here.